KISS is pleased to introduce our new web site this week.  It represents a new look and feel, and a slightly different content voice as we refine even further what we are and where we have come from.

We’re still a web site design and development house, to be sure.  We still design and develop custom software applications for entrepreneurs bringing business ideas to the web.  We still contribute web copy writing and search engine optimization services to those efforts, too.

We’ve become as much business consultants, though, helping those entrepreneurs determine whether there is a formal business plan in their idea, finding the flesh to attach to those skeletal ideas and making abstract ideas reality on the web.  Our experience of over 600 sites and several dozen custom software applications for them has helped elevate our game to the level of on-line business advisor.

In the construction of this new site, we took over 100 PHP includes from the old site and reduced the number to a very respectable 33.  From a programming standpoint, this represents a substantial cleaning up of the code, and a speeding up of the site.  The integration of two different slide show effects presents both current enterprise products and a portfolio of some recent work in smooth and easy on the eyes ways.  All of our resources from the previous site remain – - our site now just has a cleaner and neater feel to it, and content is presented with greater clarity, crispness and brevity.

The Tao of KISS is our blog, and we publish regularly on Web Copy Writing and SEO, as well as Internet Technology, as we explain our Way of doing things here.  We continue to offer our Free Resource Booklet on web copy writing and seo, and you’ll find that download on our Services page.

In essence, our site follows the same advice we offer clients:  tell the visitor who you are and what you can do for them in a clear and quickly discernible way, graphically and with words, and then tell them how to reach you for help.  “Keeping It Simple Solutions” remains the KISS Way.

One final note:  just as the cobbler’s kids go barefoot, so did we go without a new site build for more than 2 years.  We began discussing our new site in January of 2008, and an hour here and an hour there and 17 months later and several versions into it, we finally have our new web presence.

Web sites are a perpetual work in progress, and although this site has just launched on 29 June, we’ve already started tweaking it this morning.