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Featured Case Study
Overview
The Dolphin Fleet, Provincetown, MA, originated the concept of whale watching as a commercial endeavor in 1975 when it began daily trips to Stellwagen Bank Sanctuary, the center of the whale feeding grounds in Massachusetts Bay. Steve Milliken, owner of The Dolphin Fleet, needed a site befitting a world-renowned business that would serve a multitude of purposes, commercial, informational, scientific. This was the challenge presented to KISS.
Design
A clear and consistent navigation scheme was developed utilizing a different color combination for each section to create both a sense of motion/dynamics and to lend a sense of importance to each one. Different fonts were employed to further distinguish among the site's various sections.
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